Portland, OR – July 16, 2007 – Aperion Audio, a manufacturer and direct seller of home theater loudspeakers, has contracted Caster Communications, Inc. as their agency of record. Caster is tasked with implementing Aperion’s national media planning and PR program as the company looks to further enhance the brand’s reach within the consumer market.
"Aperion has enjoyed significant success in recent years, providing our valued customers with the highest level of service and education by delivering high performance loudspeakers at great prices,” says Aperion Audio VP of Marketing John Wanderscheid. “We are passionate in our commitment to audio and service excellence, and look forward to working with Caster to impart the Aperion experience.”
Founded in 1999, Aperion Audio is the first speaker manufacturer to offer a totally risk-free buying experience. This Totally Risk-Free In-Home Audition™ allows consumers the opportunity experience their Aperion system exactly where they will be enjoying it - in the comfort of their home. If they aren’t thrilled for any reason, Aperion pays the return shipping.
Located in Wakefield, RI, Caster Communications is a boutique PR firm that specializes in public relations and marketing communications for manufacturers in the consumer electronics channel. Since 1998, Caster has developed and implemented innovative public relation strategies for some of the industry’s premier manufacturers. Aperion Audio joins Caster Communications current list of brands including: Anthem, eSommelier, Life|ware, H-P Products (Dirt Devil and VACUFLO), MusicGiants, Niveus Media, Paradigm, Planar Systems (HTBU), Richard Gray’s Power Company, Runco and Vidikron.
For more information on Aperion Audio, please visit
www.aperionaudio.com.
About Aperion Audio, Inc.
Based in Portland, Oregon, Aperion Audio designs and manufactures loudspeakers that deliver uncompromised sound quality and audio performance at an unmatched value. Aperion sets a new standard for customer service and support as evidenced by their trademarked risk-free, 30-day in-home audition™. As a direct online retailer, Aperion empowers their customers online buying decisions by allowing them to test-drive their speakers in their own home listening environment; Aperion assumes all of the risk and provides their customers all of the enjoyment. To learn more, log on to
www.aperionaudio.com.
About Caster Communications, Inc.
Founded in 1998, Caster Communications, Inc. is a boutique public relations agency specializing in the consumer electronics and custom home industries. Blending media outreach with tech-savvy management, Caster provides clients the tools necessary to facilitate communications with their core and peripheral audiences. By understanding the nuances of the CE and home automation channels, Caster successfully weaves fundamental PR tactics with innovative ideas to help clients succeed in today’s competitive landscape. For more information, log on to
www.castercomm.com.