Curtain rises on new aperionaudio.com at Home Entertainment Show
Home entertainment shoppers’ nirvana built to customer specifications
NEW YORK CITY (May 20, 2004)—Unveiling smart new online resources for home entertainment shoppers, Aperion Audio is welcoming guests at its sound suite and adjacent web suite during The Home Entertainment Show in New York City, May 20-23.
Notable among the additions at the reborn aperionaudio.com is the Home Theater Crash Course packed with 18 modules of searchable advice about gear, how to choose it and how to use it. An online chat feature lets site visitors engage Aperion’s Home Theater Guru to answer questions—for free. And the drag-and-drop System Builder lets you specify your room dimensions and experiment with different system configurations.
Audio enthusiasts at the H.E. Show (or anywhere for that matter) can find unbiased help for building a home entertainment system or enhancing their audio environment.
“Aperion’s online store is not built around speakers. It’s built around listeners,” says CEO Winthrop Jeanfreau. “We did extensive research with home entertainment shoppers—newbies to gearheads—to learn everything we could about their process and what they wanted. We were shocked at their disdain for the most prevalent retail models. We created an informative, joyful tool for anyone shopping for home audio. There’s nothing else like it online or in stores.”
The cool tools at the site are not just for Aperion customers. They’re for anyone. Power to the people! New features include:
The System Builder: This interactive tool lets you build your dream system from scratch, get a recommendation or view pre-packaged systems at-a-glance.
The Home Theater Crash Course: Eighteen quick courses will tutor you in the ways of home theater, from the physics of sound to choosing components to making the right connections.
The Home Theater Guru: He’s ready to chat live about any home theater question you have—absolutely free advice about your gear, your room.
The Forum: You can tap The Forum for answers, advice, objectivity and repartee.
My Aperion: Save the systems you’ve created in System Builder, download pics of your room for the Home Theater Guru to reference when consulting on your configuration, save wish lists, datasheets and more. My Aperion saves your stuff so you can pick up where you left off each time you visit.
Aperion Audio manufactures and sells speakers directly, online with a risk-free, 30-day home audition. Aperion is setting a new standard for customer service, online or off, with smart information resources and unmatched customer support before, after—or regardless of—a purchase.