We just launched a brand new promotion for the holiday season. For a limited time, make any speaker purchase over $250 and get free music downloads from EMI records. Depending on your purchase amount, you can get up to 200 downloads (a $200 value). The cool thing is that they come in the form of gift cards pre loaded with 50 downloads each. So you can use them as holiday gifts or keep them yourself to start your own digital music library.

Click here for the details.

We are also giving away an iPod Nano to one lucky newsletter subscriber. Simply be sure you are subscribed to the newsletter at the end of December and we will draw one lucky winner.

Click here to join the list.

Yes, the speaker wire was a limited time offer. But the music cards are cool - And they represent an even better cash value than the cable kit.

EMI has a huge catalog and a lot of great sounding tunes.

Are the speaker wire promotions and such something done on a regular basis?  The music download special is nice, but don't find the dollar value as good as the actual value to me of the extras for the actual speakers/speaker systems.  I need the hardware, the downloads although nice are something I can live without and still enjoy the speakers.  

I still am researching(which I tend to do alot) everything, but the company/speakers are getting great marks and am leaning towards either buying a pair of  632 bookshelf to start building a surround speaker system or one of your 5.1 B or C systems.

Nice site.

James

Hi James,

The wire kit has been a really popular promotion so it will probably return at some point in the future. The free music promo will be around for the holidays. It is a cool promo because the music cards can be used for holiday gift giving as well. It's like getting 4-5 CD's free.

Personally, I'd prefer the wire promotion; it's just a nice addition to a pair of speakers, especially if it's good quality wiring.

The music cards, while sort of neat, are not nearly as useful. My experience with downloading music has been poor, mostly because the song files tend to be low quality, in my opinion. And, most of the album/songs I would download, I already own.

Anyway, that's my 2 cents. I don't mean to be rude, I'm just giving some feedback.

Thanks for the feedback Nick it is always good to know what our customers prefer. On the other hand, if we run the same promotion all the time then it really isn't a promotion. We are constantly looking for things that are interesting to our customers so if anyone has any ideas, send them my way.

Regarding music downloads - do you have any experience with high-resolution downloads? Music Giants offers high-res downloads and it looks pretty cool. Check it out and let me know what you think.

Music Giant looks pretty cool; I'm really glad that a high-res site exists. I guess I'm just getting sick of the iPod (and other mp3) world where quality is cast aside in the name of convenience. Although, I have given in somewhat by buying a Sony HDD player that I use when traveling, or just out for a stroll.

Anyway, other ideas for promotions....only thing that comes to mind would be including some good quality banana connectors with a pair of speakers.

Hi John,

I’ve been a stalker here for a few months, and finally registered tonight.  I saw you asking for feedback on promotions, and thought I’d throw in my two cents.  However, please take both pennies with a grain of salt, seeing as finance is my forte, and not marketing.

Of all the promotions I’ve seen from the inside, the ones that were the most successful (both short-term impact and long-term satisfaction) were the ones that improved the product we were selling.  That’s why I think the free SPL meter is genius.  Here are a couple of other potential examples.

Let’s say that from your experience, customers buy great audio systems but skimp when it comes to speaker wires (I’m not sure if this is true or not, but this is for illustrative purposes).  Let’s also assume that Monster XP wire would be a huge improvement to the overall system’s performance, but the XPHP is noticeably better than that (again, for example only since I’m not sure of the quality gap between the two wires).  Then a promotion such as “A free XP wire kit or 80% off of a XPHP wire kit” would be ideal.  It will make your product appear even better, give many customers something they would have needed to purchase anyway, and act as an incentive to upgrade further to the XPHP.

As you said, the same promotion all the time ceases to be a promotion.  Another example could be speaker upgrades.  Let’s say that you feel your 12 inch subwoofer is much better than your 10 inch, yet your 10 inch is the most popular.  Then you could run a promotion such as “buy a 5.1 system with a 10 inch sub and get a free upgrade to a 12 inch.”  Again, the customer gets more for their money, and Aperion benefits by improving the overall quality of the product in the hands of their customers.

I’ll probably be putting in an order around 2/1 when you get your shipment in.  Maybe I’ll get to take advantage of a new promotion then.

 -Dan

Hi Dan,

Thanks for the suggestion. As for your order, you will want to place it as soon as possible to assure the 2/1 ship date. We are getting more product on 2/1 & 2/14 but those are for orders placed now. We take orders everyday so if you wait until 2/1, all of that shipment may be reserved. We only book your order to reserve your product and you are not charged until the product ships so there is nothing to lose by ordering early.

We don't have any plans to bring on a new promotion at this time.

The speakers still remain an incredible value. As you know we're backordered on many items, so do place your order to secure reservation of your products.

Cheers,