Hi Scott,
In a 7.1 setup you can use the dipoles in either location but if you want to get the most out of them the best location would be to use them as left & right surround speakers positioned to the side of the listening position about 6' off the floor. This placement will give you the option of switching between dipole and bipole mode. Generally, it is recommended that they should be set to the bipole position if they are more than 15 degrees behind the listening position so if you do use them as back surrounds, you will probably want to use them in bipole mode.
Remember, these are best case scenario recommendations. In the end, do what you like and what sounds best to you. If you like them in the back set to dipole mode then go with that.
Let us know if you have any further questions.
Cheers,
John Wanderscheid