Bought it (but haven't watched it yet) on Blu.  Loved it in the theater.  Saw it twice there, and once on a plane.  GREAT movie.

I, too, am not even remotely a Trekkie, and I loved it.  More importantly,  the friends I went to see it with the first time WERE Trekkies, and THEY loved it.  According to them, JJ Abrams does a great job both paying homage to the old series, and creating an entirely new tangent/timeline for the reboot.  And these are guys who noticed sound effects from the original series that were used in the movie as tribute. 

It moves a little fast, but it's understandable because of all of the history, "new history" and character development they have to cram into a couple of hours.  But that, to me, was only a minor gripe.

This and District 9 were easily the two best movies I've seen all year.