"I did say "what they are trying to accomplish""
No, I caught that. 
THX isn't what it used to be IMO. There are many other mixing companies that do a much better job at getting the surround mixing done right. I've demoed THX cinemaEQ stuff on certified receivers with all THX certified speakers, and I just don't prefer that sound. It seemed in the days of old VHS, that when it was a THX mix, you knew it was going to be quality sound, the best available. I just find that isn't true anymore...