They sure gave it the ol' college try.  It sure must suck for them to try to completely copy the iPod in nearly every conceivable way (except all the stuff that really matters) and then to have Apple turn around and completely steal their thunder:

Hello.  I instantly make the Zune look like crap.

My name is iPhone.  Nice to meet you. 

(it's ok, Microsoft - I still love the xbox 360 quite a lot.)