That's a great question, Ken.  HD-DVD and Blu-Ray couldn't have deployed at a weirder time in the home entertainment industry.  DVD is well established and extremely popular with consumers - and we all know that 'good enough' is just fine, and DVD is still 'good enough.' 

I think that both HD DVD and Blu-Ray are just stop-gaps for on demand streaming HD content, which you KNOW all the content providers are just chomping at the bit for.

I'm a notorious early adopter of gadgets and goodies, and I'm not touching this format war.  I can't be alone!