Bought it (but haven't watched it yet) on Blu. Loved it in the theater. Saw it twice there, and once on a plane. GREAT movie.
I, too, am not even remotely a Trekkie, and I loved it. More importantly, the friends I went to see it with the first time WERE Trekkies, and THEY loved it. According to them, JJ Abrams does a great job both paying homage to the old series, and creating an entirely new tangent/timeline for the reboot. And these are guys who noticed sound effects from the original series that were used in the movie as tribute.
It moves a little fast, but it's understandable because of all of the history, "new history" and character development they have to cram into a couple of hours. But that, to me, was only a minor gripe.
This and District 9 were easily the two best movies I've seen all year.