Nick, that is an interesting question, I have wondered that as well, mostly about THX certified receivers (and speakers for that matter as well). THX certified gear doesn't mean it's neccessarily better than non-THX certified, but I wonder while working towards those specs, both the end listener and sound mixer/prodcuer are hearing closer to the same thing? I think it's a long shot to say that, but...
I normally prefer DTS over DD, but I wouldn't say it is ALWAYS better. As the the 6.1 DTS discrete, I had a 7.1 system before, and the biggest 'discrete' benefit I heard was on the Gladiator disc mentioned above. When they walk Maximus out to execute him in the morning, when he throws his sword at the last main gaurd, it comes in right over your head! Very impressive! Having watched this same section in a 5 channel system, I can't honestly say that, while impressive, not much is lost without the 6th channel.