Not content to post my new Home Theater today, I thought I'd post a few thoughts (edited from an e-mail to some friends with whom I frequently discuss Home Theater topics).
I've been thinking about the HT Topic of the year: Blu-Ray vs. HD-DVD. How do we know which the public will pick if any? As I pondered past technological trends, I came to a realization:
The Public Does Not Care About Quality.
Most people on this forum care about quality quite a bit and, to be sure, there are enough people like us to make for some sales, but probably not enough to push a technology all by ourselves.
But I was thinking about whether the fact that a format is "better" will be enough. Not by itself.
The public largely ignored magnetic tapes, Betamax, Laserdiscs, VCD and SVCD, all of which are superior to whatever they were competing with at the time. Some people rip their mp3s at 96khz when CD quality is 192. The public has flat out ignored superior XCDs, SACDs and more recently, DVD-As. I've even seen countless people with pretty fancy home theater setups buying full screen movies to watch on them. Much of the public deosn't even NOTICE when they're watching pan and scan.
So, it's quite clear that the public is not necessarily interested in a new technology unless there are some other factors contributing to consumer pickup. One is convenience: People gave up the still supreme LP for portability and durability of the Tape, the CD and the MP3.
Another factor is trendiness and style. The minidisc and the mp3 player were two "geek" technologies that appealed to a few. In the early 2000s were JUST getting to be somewhat common sights before the iPOD exploded in everyone's face. Now, even though the iPOD is one of many superior mp3 players, it's the undisputed champion of consumer audio. Trendiness/Style has been a big motivator in the quick sale of HD TVs.
Another is "Marketing Inspired Consumer Confidence." Even when the public does care about quality, they're not always right. Bose is unquestionably the biggest name in consumer audio, but one of the least respected brands in audiophile circles. What Bose does have going for it is that their speakers are stylish, sound pretty good and have a big enough marketing push that "the public" thinks that they're the best on the market.
Any thoughts on how those factors and others will affect the upcoming HD battle? I have some, but honestly..I should do SOME work today 